Justin Bieber is the new face of Proactiv
From YouTube to one of the biggest stars in the world, Justin Bieber has joined forces with acne medication Proactiv as their newest spokesperson. Proactiv released the following video this morning in conjunction with their announcement:
Says Bieber, “This is kind of a way I can give back to my fans, by letting them know I use Proactiv and that it’s really easy – 1, 2, 3 and you’re done.” Proactiv has launched a Justin Bieber site as well as a sweepstakes where a lucky fan will win a trip to Los Angeles to see the young musician perform.
Bieber will also be working with Proactiv to promote a charity that he supports, Pencils of Promise. The non-profit organization helps bring education resources to less fortunate communities around the world.
The star is excited about his work with the Proactiv brand, stating “My fans already know I’m just a regular kid, except the stuff about my life that’s not regular… like performing to thousands of kids and always being in the spotlight. But, I know that for a teenager, it doesn’t matter how many people are looking at you, you don’t want acne on your face.”
The commercial spots featuring Bieber will begin airing soon.